Building an Analytics & Reporting program

Taking the correct steps to building an Analytics & Reporting program will provide better outcomes and will ensure the information you get back can be used successfully to build your online business. These steps include: Business Objectives Planning and...

How to use eMail marketing for Events

Using email is a powerful tool when marketing an event. You may have a customer list, previous attendee list, prospect list or all three. What do you do next…. First start with a communication program/strategy. A good place to start is below: 1. Save the Date /...

What is SEO?

SEO has been met with much confusion since the term was initially presented several years ago. In simple terms it’s – optimising a site for maximum search engine visibility. To do this you need to employ two areas of business: 1. Technology 2. Marketing...