The team at Burke’ Backyard approached Markus to take over the redevelopment of their flagship Burke’s Backyard website.
Markus was chosen based on their ability to provide overall marketing, creative and IT direction of the website and guarantee a smooth transition from old site to new. The transition was crucial to the launch as the legacy Burke’s Backyard website attracted over 1 million page views per month and the ability to retain traffic levels during and after the re-launch was crucial due to Advertising commitments.
The site was launched with minimal impact upon search traffic and by leveraging Markus’ SEO strategies the site achieve a 50% traffic increase within 3 months of the launch.
Markus also integrated DFP Google Double Click Advertising (combined with Google Adsense) into the website for full advertising inventory and asset management for Ad Serving.
The site is monitored 24/7 with customer alerts to changes in activity with custom written monthly SEO and Trends report to direct the team at Burkes Backyard to create new content to keep building traffic, keep content relevant and report on changes in everything gardening and pets.