What is SEO?

SEO has been met with much confusion since the term was initially presented several years ago. In simple terms it’s – optimising a site for maximum search engine visibility. To do this you need to employ two areas of business: 1. Technology 2. Marketing...

SEM vs SEO vs Display

Our initial approach on SEM / SEO / Display breaks requirements down into a few parts. This isn’t always perfect but it’s a good start when ascertaining where to position your brand, service or product online. Search Engine Marketing (SEM) Is optimised to...

Event Tracking

What is an event?   An event is an action on your website that isn’t normally tracked by most std analytics systems, such as pdf views, email links and some modern form submission which shows a message rather than another page. Why are events important? Your...