Using email is a powerful tool when marketing an event. You may have a customer list, previous attendee list, prospect list or all three. What do you do next…. First start with a communication program/strategy. A good place to start is below: 1. Save the Date /...
With so many conflicting resources around I thought we’d post the simplest way we’ve found to ad a Google / DFP clickTag to any HTML5 banner. Basically this is all done by adding a couple of code snippets to the associated HTML file. I’ve based the...
SEO has been met with much confusion since the term was initially presented several years ago. In simple terms it’s – optimising a site for maximum search engine visibility. To do this you need to employ two areas of business: 1. Technology 2. Marketing...
Our initial approach on SEM / SEO / Display breaks requirements down into a few parts. This isn’t always perfect but it’s a good start when ascertaining where to position your brand, service or product online. Search Engine Marketing (SEM) Is optimised to...
What is an event? An event is an action on your website that isn’t normally tracked by most std analytics systems, such as pdf views, email links and some modern form submission which shows a message rather than another page. Why are events important? Your...
