Our creative team separates website design into two parts.
- Interface theme design
- Banner design
The interface design is where the core aspects of a website; brand, navigation and core features are created to give a website a unique look for your company. Our UX (User Experience) review occurs during interface development, where interactive UX designs are created to test and refine a website’s usability from a users view prior to implementation/coding.
Where a website project is built from pre-developed theme engine (to fast track a build) – a UX design may or may not be required depending upon the scope of the site required. Utilising a popular or best selling them doesn’t guarantee a optimal experience to your audience. They still require optimisation to ensure you get the best result. But note that modifying a ‘pre-developed’ theme can be expensive.
The Banner design part of a website build is where the marketing communications comes into play. Utilising creative marketing principals, banners are created to work independently or as part of a wider marketing campaign.