How to use eMail marketing for Events

Using email is a powerful tool when marketing an event. You may have a customer list, previous attendee list, prospect list or all three. What do you do next…. First start with a communication program/strategy. A good place to start is below: 1. Save the Date /...

SEM vs SEO vs Display

Our initial approach on SEM / SEO / Display breaks requirements down into a few parts. This isn’t always perfect but it’s a good start when ascertaining where to position your brand, service or product online. Search Engine Marketing (SEM) Is optimised to...

Event Tracking

What is an event?   An event is an action on your website that isn’t normally tracked by most std analytics systems, such as pdf views, email links and some modern form submission which shows a message rather than another page. Why are events important? Your...