SEO has been met with much confusion since the term was initially presented several years ago. In simple terms it’s – optimising a site for maximum search engine visibility.

To do this you need to employ two areas of business:
1. Technology
2. Marketing

Technology is where the site’s structure, URLs, content structure etc.. of a website is optimised for search engines to easily crawl and index the pages of a website.

But this alone doesn’t get maximum results.

Marketing principles need to be employed to ensure the content on your site is written to maximise searchable terms, create engaging listings for greater response and to also create new content to encourage new opportunities.

Further great reading can be found at Yoast.